Welcome to
Life Coaching

An information page pertaining to issues around Life Coaching, in the Cape Peninsula, South Africa, hosted by Clinical Psychologist & Life Coach, Reinette Steyn


We have moved during December 2018: The Head Office of the Selfgrow Development Group is now in Burgundy Estate, in Cape Town, South Africa, and CONSULTING ROOMS for psychotherapy, coaching and training are at West Beach Clinic, Sandown Road, Blouberg Sands, 7441 Cape Town, South Africa.  Clinical Psychologist Reinette Steyn and the Selfgrow group may be contacted, for appointments, queries about Selfgrow  services, or quotes only, by leaving a voice message at [new number]:
Tel +27  021  558-4697      [Office hours – GMT +2: 09:00-17:00]
or via email [for persons outside South Africa / Skype calls] at .
Please note that email is NOT checked  on a daily basis; please use phone for emergencies/ urgent matters.

I hope you will find browsing the site enjoyable and useful!  There are pages on Psychotherapy, Life Coaching, Corporate and Group Skills Training, Professional/Motivational Speaking, Mind Magic, and many articles about different aspects of Psychological health, growth, development and empowerment…  Have a look at the Articles [on the “Articles List” link] which we’ll update regularly.  You are welcome to register on site for our informative free monthly email newsletter.

This site is intended as a source of information and practical referral assistance for LAY persons, and not as a resource for academic research or debate, or for clinical direction. Explanations of complex issues are therefore given in greatly simplified and concrete form, to make them accessible to a wide readership.

Time devoted to this web site is pro bono in service to the community: We regret we do not have time to answer queries about any of the information published, or accept any email correspondence.

In a crisis situation, always contact a psychologist, social worker, medical practitioner or hospital in your area.

Please browse the Articles page for helpful information and techniques on various topics. We will gradually add articles over time, and update old ones as necessary. Also look at the Links page for useful connections to other sources of information.

About Life Coaching

Coaching is aimed at helping individuals determine the level of effectiveness of their present level of functioning in one or more specific areas of their life, in order to help them set and achieve very specific goals for a specified outcome time, so as to perform more effectively. Coaching is “client-agenda driven” but the coach – like the coach of a sports team – has the obligation to focus on ways of improving performance and is not a passive listener or supporter of resistance to change.

Coaching is time-bound and goal-orientated, and can focus on different areas achievement, for instance, work skills or performance, interpersonal skills, health habits, financial health, etc.

There are many different models for coaching [e.g. the GROW model].

Most of them work from the premise that a coach is approached to help an individual, or a team, to identify strengths and weaknesses in a specific area of functioning [work / personal habits / health / finance / relationships / social competence / dating / performance – e.g. in sport, presentation skills, exam writing, team work, or other activities / etc]. Goals for improved functioning are then identified and refined, with appropriate descriptions, time limits and milestones, and actions [including ways of thinking, affirmations, written homework, behaviour changes, reading tasks, interpersonal behaviour, etc] are identified and prescribed to be practised before the next session.

Just as a sports team develops best with both regular practise sessions and goal-directed training over time, as well as being challenged in training and matches by strong enough opponents, in Life Coaching individuals or groups [e.g. executive teams] need regular sessions over time, and need to exercise their “Life Skills Muscles” as diligently as a sportsman / sportswoman or sports team would exercise their physical muscles. Similarly, the coachee/s would need to orient their whole life style towards supporting their life goals, just as an athlete would be expected to curtail bad habits like smoking, alcohol/drug/food abuse, stress, etc in order to achieve and maintain better levels of functioning.

Individuals need to be committed to change and to the diligent practise of new behaviour strategies, to benefit well from coaching. Sometimes personality, medical, or environmental factors can prevent growth in coaching, and coaches would be referred to appropriate other specialists like psychologists, doctors or dieticians [etc] to help them remove or overcome the blockages that prevent growth and stability.

There are also more flexible [often called “holistic”] ways than strict goal-setting regimens, of coaching people towards change, but results – while always healthy – are less predictable and controllable, and may take a very long time, or may not be measurable in a “corporate” environment. Find a coach who is flexible enough to match his/her approach to your goal/s and values. See Nancy Kline’s work in this regard: .

In South Africa coaches are encouraged to register with organisations like COMENSA [visit ] to ensure ongoing development and high standards.

For information about group coaching, please also see the section on Training on this web site.


How much does Coaching cost?

Fees are usually determined by such factors as:

  • Level of coaching: For top executives coaching in any life skills on any goals, from finance to health, could exceed a thousand rand per session, whereas lower level coaching, perhaps facilitated by less experienced coaches, can range from about R250 per session to about R650 per 1 hour session. [Fees according to 2008 data.]
  • Coaching contract: If a coach sees several individuals or groups from a single company or corporation, lower fees may be negotiated.
  • Individual coaching sessions normally cost more per person than group coaching sessions. Group sessions may be contracted for longer session lengths, like three 4-hour sessions once a month, etc, which would affect cost.
  • Travel, accommodation, or venue costs, or amount of preparation time [e.g. for group workshops] or aids [like manuals or hand-outs], or extra staff required [e.g. to facilitate a large group] can affect cost and fees.
  • Frequency and duration of coaching: Lower rates may be negotiated if, for instance, weekly sessions over six or more months are contracted.

It is useful to create a clear goal of what you wish to achieve for yourself, or an employee, or a team or group. Are the goals specific and few, or general? How many will attend? For how long? How long are the sessions? Then discuss your needs with the coach to negotiate the best protocol for your particular outcome needs.

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